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A real Google phone?

In Blogging on Blogging, Information industry on January 4, 2010 by Alan Lovell Tagged: , , , , , ,

Look out tomorrow for a possible announcement from Google that they’re releasing their own phone (review here and chit chat here, here, here, and a podcast here). We all know that android phones have been out for a while, and that in terms such as multitasking and personalization, they’re a cut above the (“we’re Apple and we know what’s good for you”) iPhone. But tomorrow they will announce the Nexus One. It’s been made, as with many previous Android phones, by HTC, but the difference is that while you’ll be able to get it on contract (T-Mobile has been mentioned), Google will also sell the hardware direct themselves, putting themselves, their reputation, and their clout, not only behind the software but also the hardware. Apparently Google is “dogfooding” it to their staff around the world. I’ve never heard that term before, but Wikipedia tells us it means:

“Eating one’s own dog food, also called dogfooding, is when a company uses the products that it makes. Dogfooding can be a way for a company to demonstrate confidence in its own products, and hence a kind of testimonial advertising. For example, Microsoft and Google emphasize the use of its own software products inside the company.”

What a strange word. Anyway, I think my next phone will be an android phone. I love iPhones but, well, doesn’t everyone have one these days…? (Not that I’m jealous or anything.)

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