Google’s SEO Starter Guide

In Information industry on November 17, 2008 by Alan Lovell Tagged: , , , , ,

Google has released on it’s blog a PDF of their SEO starter guide. SEO is search engine optimization and it’s all about trying to get your site higher up on the list of search results for Google or any other search engine (yes, there are others – a Microsoft Live search user is trying to sell it’s good points to me at the moment, but I’m standing firm). While there are lots of SEO firms and consultants out there who, for pot loads of cash, will tell you the ‘secret’ ways to bump your site up Google, it’s always nice to hear things from ‘the horse’s mouth’, though no doubt they are keeping some of their secret reciepe to themselves (like KFC).

The guide… “covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.”

So, there you are. Useful reading for all webmasters. Not only with regards SEO, but also in simply how to create a nice and tidy website that’s easy to navigate (both for you and your readers).


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