Blackberry begins fight-back against iPhone and Android

In Information industry on November 9, 2008 by Alan Lovell Tagged: , , , , , ,

The Krafty Librarian, amongst others, has been writing recently about mobile medical devices; how while the future for mobile medical applications might have been PDAs and year or two ago, the present is very much in the realm of mobile phones – what with the iPhone (covered in Business Week, Dr Penna, healthline etc), Google’s Android powered devices (healthinformatics blog, techbays, Google groups) and, to a lesser extent, Blackberry. While Blackberry might still rule the roost at the moment as *the* connectivity device, they are generally not talked about in glowing terms when it comes to being a platform for medical, or any other types of application. Well, Blackberry are out to change all that, what with the $150 million BlackBerry Partners Fund swinging into action – they’ve announced their first three investments.

But Blackberry are not the only ones dishing out serious sums to encourage companies to develop applications for their platforms. iPhone developers can fight for payouts from the Kleiner Perkins $100 million iFund, while Google has set up its own $10 Million Android Challenge. But what do doctors actually want, and are they, or their employers, willing to pay for it?


2 Responses to “Blackberry begins fight-back against iPhone and Android”

  1. Do the busy bees at Google ever sleep? I am excited about BlackBerries getting better because I had one and it couldn’t even load a pdf. That was back in 2005. BlackBerries are great, but my guess is the demographic of users is much different from the iPhone kids. Like, older guys and girls in suits who are in politics. Don’t ask me what Nokias are…

  2. I think due to tax laws you are going to start seeing more and more employers no longer paying for mobile phones for their docs. The institutional support will come more from arranging group/institutional discounts on phones and plans. So the question is, “Will docs pay for the phone on their own?” Based on my observations (totally unscientific) they will and they are.
    I have noticed a big shift in cell phone docs. There are two camps, the older staff physicians who have their older late model Blackberry and rely on it predominantly for access to their institutional email. The younger docs and medical students are moving to the iPhones because they value the easy surfing and web applications. These doc would like getting their institutional email but they tend to be earlier in the careers and don’t use their institutional email as heavily as their web mail. The reason for this (again observation, not scientific) is that these docs are early in their career and are moving from one institution to another at the end of the residency or fellowship. Therefore their reliable primary contact is not an institutional email, which is canceled when they go to another job, but their webmail.

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