Ten nuggets about the blogoshere

In Blogging on Blogging, Information industry, Web 2.0 & all that on September 30, 2008 by Alan Lovell Tagged: , , ,

Over five days last week Technorati published their State of the Blogosphere report. Ten interesting and amusing nuggets that caught my attention (in no particular order) were:

1. Four in five bloggers post brand or product reviews, and one-third of bloggers have been approached to be brand advocates

2. The majority of bloggers have advertising on their blogs. Those that do have a mean annual revenue of $6,000 (however, this is skewed by the top 1% of bloggers who earn $200k+)

3. Half of bloggers consider their style to be sincere, conversational, humorous, and expert in nature (ha!)

4. Seven percent of bloggers have angered their friends or family by blogging about personal things, though ten percent of bloggers keep their blog secret from those close to them

5. Half of corporate and professional bloggers have become better known in their industry, and one in four have used their blog as a resume enhancement

6. Over half of the Technorati top authority bloggers post five or more times per day (gulp), and half of all active blogs attract more than 1000 monthly visitors (double gulp)

7. “News” was the #1 most-used tag by bloggers (whoever said folksonomy wouldn’t work?)

8. Half of bloggers believe that blogs will be a primary source for news and entertainment in the next five years, and one in five bloggers don’t think that newspapers will survive the next ten years

9. Fewer than one in five bloggers consider themselves snarky or confessional

10. While the majority of bloggers manage their blogs solo, among professional and corporate bloggers, one in ten pay staff to contribute to their blogs

Finally, according to Technorati, (the) health informaticist is ranked: 863,799th (hmm, could do better), and has an authority rating of 7 (make of that what you will).


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