Articles

Designing webpages? Think ‘F’

In How to work better, Knowledge Management on March 18, 2008 by Alan Lovell Tagged:

For those of thinking of starting a blog (!) or a website, don’t forget to follow the ‘F’ pattern. Research on “Eye Gaze Patterns while Searching vs. Browsing a Website” suggests that:

…users tend to focus on the left side of the body of a webpage when reading and fixate very little on information located on the right-hand side. Users maintain this ‘F’ viewing pattern with a few horizontal scans, the first one being longer than the second and a long vertical scan. Implications of this are that users may miss valuable information located on the right-hand side of the page.

I think I might have to re-arrange my setup…

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