Dave Winer, the father of RSS, writes about getting the data flowing both ways. Or, at least the potential for this, by having search engines use his blog to make results more relevant. And less random. He figures it won’t be sinister as he only reveals general stuff about himself on his blog-what city he calls home, and many other details that will help disambiguate his search query (his example: differentiating firmware driver from car driver).
He likes this idea so much that he bought the domain http://www.twowaysearch.com!
By the way, the tidbit above was found by going to TwitterFox (which makes Twitter much more accessible in an optional popup, in my opinion, as it is never the main event), looking at a Guardian Tech tweet, going to a link in their article, and then finding the two way search in Jeff Jarvis’s Twitter feed on his blog here. Jeff’s blog is righteous as well-he has written a post linking to the MistakeBank, a ning site where people share and try to learn from their mistakes.